(3BLMedia/theCSRfeed) August 4, 2010 - Cause marketing represents the highest form of "marketing with meaning," the concept Bob Gilbreath describes in his fascinating new book "The Next Evolution of Marketing."

In this one-hour session, Gilbreath will build a framework for marketing with meaning and provide case studies that illustrate what cause marketers should and should not do. Join us for valuable insights into engaging customers by creating marketing that adds value to their lives.

"The Next Evolution of Marketing is a true beacon for all brand builders." -- Jim Stengel, former Global Marketing Officer, Procter & Gamble

Speaker Profile:  Bob Gilbreath
Bob leads the Strategic Planning team within the Bridge Worldwide, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott. He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning, which was released by McGraw-Hill in October 2009.

His writing has been featured in Brandweek and Entrepreneur, he has spoken at Ad:Tech and Harvard Business School, and been interviewed in ABC News. Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 marketers of 2004. He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University. Bob lives in Cincinnati with his wife and two daughters and is the President of the Board at The New School Montessori

Click here to register today | Mail-in Form

This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference.

If you miss the live teleconference from 1:30 to 2:30 pm EST, don't worry! We provide all participants with access to a class recording.

Note: Accessing the teleclass requires a regular long distance call. Registrants are responsible for long distance charges.

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