Clorox Employees Send Socially Responsible Message to GLBT Teens

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Clorox Employees Send Socially Responsible Message to GLBT Teens

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.@Clorox sends message of support to the #LGBT #community. http://bit.ly/Oj8hZj. #CSR via @Justmeans
Thursday, August 30, 2012 - 1:15pm

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The It Gets Better campaign was created to send a word of optimism to young people coming to terms with being gay, lesbian, bisexual or transgendered (LGBT). It has attracted 531,331 pledges from people committed to spreading the word against homophobia at school and at work. It's a great initiativethat could save lives, as isolation and desperation has led many GLBT teens to suicide.

Now a group of employees at The Clorox Company, a Fortune 500 manufacturer and marketer of consumer and professional products, has come together on a video to send a message of hope to GLBT youth, in the spirit of the It Gets Better campaign.

"No one should have to endure bullying and violence," said, Senior Vice President and Chief Innovation Officer Wayne Delker, who serves as executive sponsor of Clorox Pride, the employee resource group (ERG) for GLBT employees and their supporters. "This video is a message of hope from Clorox employees who are living proof that, as tough as life may seem at times, it really does get better."

Keywords: Social Impact & Volunteering | It Gets Better | It Gets Better Project | LGBT | Responsible Business & Employee Engagement | clorox | community | csr

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