Cone Communications Research: 94% of Consumers Will Switch to Brands that Support Social Issues; CSC Reduces Environmental Footprint - CSR Minute for December 9, 2011

Primary tabs

Cone Communications Research: 94% of Consumers Will Switch to Brands that Support Social Issues; CSC Reduces Environmental Footprint - CSR Minute for December 9, 2011

tweet me:
#CSR Minute: #Consumer #Research from @ConeLLC; CSC Reduces #Environmental Footprint http://3bl.me/3xykwz

Multimedia from this Release

Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Friday, December 9, 2011 - 10:40am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

New research by Cone Communications shows that 94 percent of consumers surveyed are likely to switch to brands that support social issues, if given a choice between products equal in price and quality. 91 percent would buy a product associated with a cause, and 62 percent say they have purchased a cause-related product in the last year. In ranking the specific causes consumers want to support, 96 percent replied that economic development was the number one choice.

CSC has reported on its steps to reduce its environmental footprint. Among the initiatives are using video conferencing technology instead of business travel for 15,000 meetings; starting a new program in the U.K. to enable employees to choose low emission cars; and making a larger commitment to the Carbon Disclosure Project about supply chain standards. CSC provides technology business solutions and services.

For more information on these and other stories, go to thecsrminute.com

Video source: Cone Communications Research: 94% of Consumers Will Switch to Brands that Support Social Issues; CSC Reduces Environmental Footprint   

Keywords: 3bl Media | CSR | CSR Minute | Carbon Disclosure Project | Consumers | Corporate Social Responsibility | Economic development | Sustainability | causes | news

CAMPAIGN: The CSR Minute

CONTENT: Press Release

parse.ly