Consumers May Not Be “Buying” Companies’ Environmental Claims

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Cone Communications
Keywords: Business & Trade | Consumers | Ecolabel | Environmental Marketing | Environment and Climate Change | Ethical Production and Consumption | Media & Communications | green marketing | skepticism | trust

Consumers May Not Be “Buying” Companies’ Environmental Claims

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Consumers May Not Be “Buying” Companies’ Environmental Claims http://3bl.me/fxnvq7 via @Cone #WDYSF
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Monday, April 2, 2012 - 8:30pm

We're pleased to share our newest environmental research, the 2012 Cone Green Gap Trend Tracker, the third in a series of benchmark surveys examining American consumers' perceptions of environmental marketing. The good news: Americans continue to buy with the environment in mind. The bad news: consumers are not necessarily trusting companies' environmental claims.

To read more on Cone's What Do You Stand For? blog, please click here.