Corporate America Loves These Green Technologies

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Corporate America Loves These Green Technologies

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Corporate America goes green. http://3bl.me/8ter5e

Summary

GE sees a future in which businesses and consumers invest in ecological-friendly products as a way to feel good about pitching in for the greater good. The company is developing innovations that cross over on almost every line of GE business. These include desalination technology to perk up clean water capacity; light bulbs that burn up less power; efficient gas turbine engines; and substitute, or alternative, energy products powered by wind and solar energy. This article explains how the green corporate shift answers the consumer desire for a cleaner environment.

Monday, August 22, 2011 - 6:15pm

CAMPAIGN: GE Citizenship

CONTENT: Blog

Who would think the same companies that spent the 1980s poisoning our skies, water, and land would turn to cleaner business models today? Even ten years ago, corporations understood the public desire for better environmental practices but couldn't see any benefit to the bottom line. This persistent thorn in the corporate side is now a boon to business as green technology becomes more affordable and produces significant cost savings.

Double Bottom Line
The new greener corporate America deserves a little applause for its efforts, no matter how financially, rather than morally driven. While Washington struggles to agree on whether global warming exists, the corporate world has recognized the value in green business practices. American big businesses no longer look at the bottom line alone, today they see that green business benefits profits and public relations.
 
General Electric spokesman Peter O'Toole put it this way: “It's both great business and good business — great in that it is generating real orders and revenue ... and good in the burnishing effect our initiatives have had on both our brand and our business.”
 
 
 
About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
 
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
 
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Keywords: Business & Trade | Change | Corporate America | GE | consumer pressure | environment | green organization | technology development

CAMPAIGN: GE Citizenship

CONTENT: Blog