(3BLMedia/theCSRfeed) New York, NY - December 2, 2009 - Peacekeeper Cause-Metics is a For-Benefit company. For-Benefit companies have built sustainable practices into their mission throughout the brand. This can be measured by how the brand benefits its shareholders, its employees, and the planet. This triple bottom-line structure is the benchmark of the Corporate Responsibility movement.  

Below is a list of companies in the all-benefit sector that have taken Paul Newman’s business model and applied it to products/services in different vertical market segments. Each company has slightly different structures and guidelines as well as values to a lender/investor. They are all, however, committed to building sustainable companies that give their distributable profits to charities.  

The guidelines for this sector can be generally defined as follows: 

Donates all profits (after taxes, debt repayment, financing costs, reasonable working capital reserves) to charity and generates those profits responsibly.

Demonstrates a clear and explicit commitment to achieving best practices in all aspects of corporate responsibility.

Provides products and services that are not harmful.

Distributes profits to 501c3 nonprofit organizations which are non-violent, non-partisan, and non-denominational. 

Demonstrates compelling business models that have the potential to successfully address market needs and multiply the company’s impact. 

Some other all-benefit companies: 

Belu Spring Water (UK) Belu Water Limited, LLC - Reed Pagel, Founder - www.belu.org 

For-Benefit companies are creating new models for the business world of today. If you are interested in learning more about enterprise philanthropy and how to build a company with a social mission, visit these resources:

www.SVN.Org

www.Aspeninstitute.org

www.skollfoundation.org

www.b-corp.org