Cutting Through the Green Haze

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Cutting Through the Green Haze

How consumer goods companies can make green marketing work.
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Cutting Through the Green Haze - How consumer goods companies can make green marketing work. http://3bl.me/cv4dxg
Tuesday, February 9, 2010 - 1:00pm

CONTENT: Blog

 As consumer product companies deploy green marketing for everything from disposable pens (made from 62 percent recycled material) to fair trade toys, the messaging landscape from the consumer’s perspective is getting quite cloudy.

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Keywords: Brands | consumer products | green marketing

CONTENT: Blog

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