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Cutting Through the Green Haze
SDialogue, LLC
Keywords: Brands | consumer products | green marketing
Cutting Through the Green Haze
How consumer goods companies can make green marketing work.
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Tuesday, February 9, 2010 - 8:00am
As consumer product companies deploy green marketing for everything from disposable pens (made from 62 percent recycled material) to fair trade toys, the messaging landscape from the consumer’s perspective is getting quite cloudy.
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