Does Reputation Matter?

Primary tabs

Does Reputation Matter?

tweet me:
Does Reputation Matter? http://3bl.me/26ba47 by @TaigaCompany #sustainability
Tuesday, March 30, 2010 - 3:10pm

CONTENT: Blog

Today’s consumers are becoming more educated, and many companies are realizing there is a diminishing return in simple ‘green’ marketing.  The dramatic increase in global eco awareness has resulted in a significant shift in ‘green’ consumer expectations.  Leading businesses are realizing consumers are now in driver’s seat and that actions speak louder than words. 

According to a study by Green Seal and EnviroMedia Social Marketing:
 
•    Only 9 percent of consumer say green advertising is their primary influencer
•    15 percent cite brand loyalty
•    19 percent say word of mouth
•    And 25 percent of consumers say it is a product’s reputation
 

 TAIGA5672

Contact

Taiga Company
www.TaigaCompany.com
http://twitter.com/TaigaCompany
http://www.facebook.com/TaigaCompany
http://www.linkedin.com/in/julieurlaub
http://www.linkedin.com/in/julieurlaub
http://3bl.me/qacg57
Keywords: Reputation | Sustainability | business reputation

CONTENT: Blog

parse.ly