Donations to hungry children based on the value of donors’ favorite meals - Springwise

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Donations to hungry children based on the value of donors’ favorite meals - Springwise

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The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Wednesday, May 11, 2011 - 12:44am

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Hot on the heels of our story about a robot fundraiser from Korea, we've now spotted an international effort taking yet another fresh approach to encouraging donations. WeFeedback is a site that asks visitors to donate the value of their favorite meal to combat world hunger.

Launched last month, WeFeedback — an initiative of the World Food Programme — estimates that hunger affects nearly a billion people worldwide. To combat the issue, visitors to the site are asked to enter their favorite meal, and the price they would usually pay for that meal, into the food calculator. The calculator then tells the user how many meals could be bought for hungry children for the same cost. If the visitor selected a steak and chips as their favorite dish, for example, and estimated the average value of that meal to be USD 23, they would be told that a donation of that value could feed ninety-two children.

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Keywords: CSR | Charity | Commentary | Corporate Responsibility | Corporations | Humanitarian | Social Change | Technology | philanthropy | social innovation

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CONTENT: Blog