Ecuadorian Youth learn Gender Equity through Entertainment Education
Sep 30, 2009 2:06 PM ET
3BL Media | theCSRfeed
Ecuadorian Youth learn Gender Equity through Entertainment Education
Season Finale of Educational drama "Magic Touch"
The final episode of the popular Ecuadorian soap opera, "Toque Mágico" (Magic Touch) will be released Wednesday, September 30, on PCI-Media Impact’s YouTube Channel. PCI-Media Impact, co-producer of "Magic Touch," is a not-for-profit organization that uses Entertainment Education to support social change movements in developing countries.
"Magic Touch" was first broadcast in 2008 in partnership with Colectivo Pro Derechos Humanos, a community organization specializing in human rights in Ecuador. The show educates youth by promoting gender equity, elimination of discrimination and the prevention of violence against women. In June of this year, PCI-Media Impact began the global re-broadcast this popular series, via the internet.
Tune in to PCI Media Impact's YouTube channel on September 30 as the season comes to an end. To catch any episodes you might have missed or watch the entire season from the beginning, visit http://www.youtube.com/user/pcimediaimpact.
TWEET ME
Watch the season finale of @pcimediaimpact drama, "Magic Touch." It all comes down to the final episode. Don't miss out! http://bit.ly/RtTER
Behavior Change Communication / discrimination / Entertainment Education Methodology / Gender Equality / Radio Soap Opera / Social Change / teen pregnancy / Women empowerment / women’s rights
VIDEO
Chapter XVI: The Magic of Life
Educational topic: Appraisal and respect in relations
To view past episodes please visit Media Impact’s YouTube Channel: http://www.youtube.com/user/pcimediaimpact
AUDIO
Episode 16 of "Magic Touch" (Season Finale)
Chapter XVI: The Magic of Life
Educational topic: Appraisal and respect in relations
*All audios are recorded in Spanish.
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PCI-Media Impact empowers communities worldwide to inspire enduring change through creative storytelling.
For 25 years, Media Impact has worked with local partners to produce Entertainment-Education and social change communications programs that address the most pressing social and environmental issues. Using its unique My Community methodology, Media Impact engages and empowers audiences around the world to improve their own lives. Working with local partners, Media Impact tells the stories that change the world.
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PCI Media Impact
Lindsey Wahlstrom
(212) 687-3237