Ecuadorian Youth learn Gender Equity through Entertainment Education
Sep 30, 2009 2:06 PM ET
3BL Media | theCSRfeed
Ecuadorian Youth learn Gender Equity through Entertainment Education
Season Finale of Educational drama "Magic Touch"
The final episode of the popular Ecuadorian soap opera, "Toque Mágico" (Magic Touch) will be released Wednesday, September 30, on PCI-Media Impact’s YouTube Channel. PCI-Media Impact, co-producer of "Magic Touch," is a not-for-profit organization that uses Entertainment Education to support social change movements in developing countries.
"Magic Touch" was first broadcast in 2008 in partnership with Colectivo Pro Derechos Humanos, a community organization specializing in human rights in Ecuador. The show educates youth by promoting gender equity, elimination of discrimination and the prevention of violence against women. In June of this year, PCI-Media Impact began the global re-broadcast this popular series, via the internet.
Tune in to PCI Media Impact's YouTube channel on September 30 as the season comes to an end. To catch any episodes you might have missed or watch the entire season from the beginning, visit http://www.youtube.com/user/pcimediaimpact.
TWEET ME
Watch the season finale of @pcimediaimpact drama, "Magic Touch." It all comes down to the final episode. Don't miss out! http://bit.ly/RtTER
Behavior Change Communication / discrimination / Entertainment Education Methodology / Gender Equality / Radio Soap Opera / Social Change / teen pregnancy / Women empowerment / women’s rights
AUDIO
Episode 16 of "Magic Touch" (Season Finale)
Chapter XVI: The Magic of Life
Educational topic: Appraisal and respect in relations
*All audios are recorded in Spanish.
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ABOUT PCI Media Impact
PCI-Media Impact’s pioneering approach uses creative media, the power of storytelling and the reach of broadcast media to mobilize individual, community and political action in the areas of sexual and reproductive health, HIV/AIDS, environmental conservation and sustainable development, and human rights and democracy.
PCI Media Impact
Danforth Preston
(212) 687-3366