Expanding the ‘Green’ Business Mindset

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Expanding the ‘Green’ Business Mindset

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Expanding the ‘Green’ Business Mindset http://3bl.me/c9brgf by @TaigaCompany #sustainability
Wednesday, September 8, 2010 - 10:55am


Have you noticed that many of the most sustainability-focused companies in the world do not necessarily offer ‘green’  products or services?  Yet these organizations are still realizing tremendous value in applied sustainability concepts or overarching business sustainability programs.  ‘Green’ is not the sustainable mindset of these businesses.

In our daily interactions with businesses, it is very common for corporate leaders to comment regarding how ‘green’ they believe a company to be or inquire about how they compare to others.  The typical response we provide in this on-going conversation rarely focuses on end-products.   Taiga Company  makes a clear distinction between a ‘green’ product or service offering and a sustainable company.
For many, the definition of ‘greenness’ is largely dependent on an outward projection of the business rather than its internal workings.  While offering ‘green’ products and services is one path, we tend to include the entirety of business in the conversation by asking:
  • Who are your business sustainability stakeholders and are you engaging in your business sustainability direction?

  • What sustainable action are you taking to ensure your long-term future: process changes, measurements, innovative thinking?

  • How are you partnering in business to create shared value to drive deeper, faster, more impactful solutions?

Offering a green product or service provides a variety of advantages that doesn't necessarily create a sustainable or green company. Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



Taiga Company
Keywords: Green | Sustainable Business | Taiga Company | products and services | stakeholders