Fair Trade: Even in Tough Times, Growing Fast

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Fair Trade: Even in Tough Times, Growing Fast

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Friday, September 30, 2011 - 5:08pm

The proliferation of labels and claims at the grocery store can befuddle even the most conscientious consumer. What to buy? Organic produce? Locally grown vegetables? MSC-certified fish? Fair Trade coffee or chocolate? 

Paul Rice, the president and CEO of Fair Trade USA, isn’t worried by the clutter. All the labels, he says, reflect a big trend–the growing appetite of food shoppers for  more “transparency and traceability.”
 
Says Rice: “Consumers want to know where their stuff is coming from. They want to know if it’s safe. They want to know if it’s healthy. They want to know what the impact is on the environment.”
 
Read the full article online at http://www.MarcGunther.com
 
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