Flaunting Socially Responsible Consuming - A blog by Andrea Learned

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Flaunting Socially Responsible Consuming - A blog by Andrea Learned

Andrea Learned is a marketing dot-connector with a focus on gender and a longterm view on coming trends. Andrea's broad, colorful commentary can be found regularly on her blog, Learned on Women.
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Flaunting Socially Responsible Consuming http://3bl.me/byt95r


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these blogger soffer relevant news, opinions, and ideas about all things CSR in one convenient place.  

Monday, November 23, 2009 - 10:10am


We are at an interesting crossroads in consumer culture.  Where luxury purchases used to be the ultimate sign of affluence or, at least, aspiring affluence, more consumers now may be driven to make conspicuously conscious purchases.  According to research co-authored by Aronte Bennett and mentioned in her MediaPost article, corporate social responsibility (CSR) seems to be becoming a strong motivator influencing consumers today – even in these bad economic times.  As she put it:

In a variety of experiments, our research found that consumers like CSR-associated products for two distinct reasons.

First, the fact that these products send out highly visible, social signals to their friends, family and co-workers regarding their kindness and charitable nature.

Second, they like the more private, self-signaling potential associated with the purchases of these products, even when a strong public social signal is absent to others.

These consumers like the visibility of what they are doing and they also gain in self-regard.  This is sounding familiar, like a whole other market – luxury.


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Keywords: CSR | Consumers | Ethics | Ranking | Sustainability | environment | marketing | socially responsible | socially responsible investment | women