GE Advances Values, Perspective & Balance via Social Engagement in 2010 Citizenship Report

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GE Advances Values, Perspective & Balance via Social Engagement in 2010 Citizenship Report

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Summary

CSR consultant Francois Couillard blogs on 3 attributes of companies committed to sustainability -- values, perspective, and balance -- and cites GE’s 2010 Citizenship report as demonstrating these attributes by identifying 10 key challenges when considering corporate responsibility and shared value.

Monday, November 14, 2011 - 12:00pm

CONTENT: Blog

Businesses earnestly engaged in CSR and sustainability have internalized a common set of universal beliefs (Values), understand the Big issues society is facing (Perspective) and embed these in their strategies and operations with wisdom (Balance).

Values: Walking the talk, in sustainability terms, starts with the board and executive team fully embedding a certain set of beliefs akin to CSR into their strategies and operations. For example, the protection of the earth’s resources, respect of human rights and giving-back to society. They push-back on short-term market forces to take a longer view of value creation.  This requires courage, determination and detachment from the myopic pursuit of next quarter’s bottom line.
 

 

About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
 
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
 
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Keywords: Responsible Business & Employee Engagement | CSR | Citizenship Report | Engagement | GE | Perspective | Sustainability | balance | value

CONTENT: Blog

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