GE ecomagination in The Harvard Business Review: Summary of Jan/Feb 2011 Article on Creating Shared Value

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GE ecomagination in The Harvard Business Review: Summary of Jan/Feb 2011 Article on Creating Shared Value

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An example of "Shared Value" creation: $18b in 2009 revenues for #GE @ecomagination http://3bl.me/saaw46

Summary

Blogger Tom Kurcharvy summarizes Michael Porter’s January/February 2011 Harvard Business Review article on "Creating Shared Value," which uses GE's ecomagination program as an example of the economic value that can be derived by addressing social needs.

To read the full summary, click here.

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Friday, February 18, 2011 - 10:00am

CONTENT: summary

Keywords: Business & Trade | Ecomagination | GE | Harvard Business Review | creating shared value | economic | social

CONTENT: summary