Give Back: The People’s Foundation - A blog by Megan Strand

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Give Back: The People’s Foundation - A blog by Megan Strand

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Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Monday, November 15, 2010 - 12:20pm

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CONTENT: Blog

What would you do if you suddenly found yourself with $1 million and a directive to give half away and keep the other half?

When Stephen Paletta won Oprah’s Big Give in 2008, this instantly became his reality.  He did what most of us would do:  started a foundation with the intention of highlighting great causes leveraging his newfound friendship with Oprah to spread the word.

What’s In It for MY Cause?
As Stephen started talking to people about causes he felt were particularly compelling, he quickly realized something.  Although people listened politely as he shared the causes about which he was passionate, almost everyone he interacted with wanted to tell them about their favorite cause.  Whether it was a church, international NGO or community organization, people wanted to talk about and advocate for the causes with which they were already engaged.  Stephen explains,

I realized that in many ways, most people were in the same place I was before being on Oprah.  Even if people had a cause they were passionate about, they never had enough of their own money to give away and no real platform to promote the cause to people with money able to offer support.

Consumers were hungry to engage with the causes they cared about, not only the causes companies chose on their behalf.  While consumers may support companies with a commitment to a cause, they were missing that personal sense of empowerment in their personal giving.

Armed with this experience and realization, Stephen made a decision.

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Keywords: CSR | Communication | Corporate Social Responsibility | GiveBack | Megan Strand | NGO | foundations | nonprofit | philanthropy

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CONTENT: Blog