Green Clouds. A Blog by Kathrin Winkler

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Green Clouds. A Blog by Kathrin Winkler

Kathrin ("Kate") Winkler is Sr. Director and Chief Sustainability Officer at EMC Corporation, and writes exclusively for her blog, Interconnected World.
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The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these blogger soffer relevant news, opinions, and ideas about all things CSR in one convenient place.    

Friday, October 16, 2009 - 8:47am


A couple of weeks back, Federal CIO Vivek Kundra announced the White House Cloud Computing initiative.  Cloud computing, he said, was the "green computing option". The presentation video concluded with the phrase "lower cost, faster, greener."

Twice in the past few weeks I have been asked, "What is Cloud Computing and why is it green?". I expect - hope - to get this question more often. So let me practice an answer here - and I'd appreciate any suggestions you have to offer.

Basically, Cloud Computing is a model in which IT infrastructure and software are offered as services to users over  the Internet

Simple enough, right? At first glance, it doesn't sound particularly new.  Applications such as and EMC's own Mozy On-Line Backup have been served up over the Internet for a while now.  And indeed, those applications are part of the gathering cloud. But cloud computing implies much more.


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Keywords: Business | Environmentalist | Global | Green | Innovation | Resources | Sustainability | Wellness | business ethics | environment