Green Mountain Coffee Roasters: Brewing up Community Support and Corporate Challenges

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Keywords: Media & Communications | Business & Trade | Coffee | Environment and Climate Change | Ethical Production and Consumption | Green Mountain Coffee Roasters | Heifer International | Robert Stiller | fair trade | stock

Green Mountain Coffee Roasters: Brewing up Community Support and Corporate Challenges

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Summary

Driven by their motto – “Brewing a better world” – GMCR supports local and global communities. Yet their latest controvesy within management is affecting their stock and reputation. Can their cause-brand survive in such turbulance?

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Article
Wednesday, May 23, 2012 - 3:30pm

Author: Steve Bright

Recent research from the US National Institutes of Health says that one cup of coffee can prolong your life. For Green Mountain Coffee Roasters (GMCR), coffee can also prolong lives in communities in the developing world.

Since first opening as a small café in Waitsfield Vermont in 1981, Green Mountain has taken a very active interest in corporate social responsibility as it grew into a multi-billion dollar public company.

Driven by their motto – “Brewing a better world” – GMCR supports local and global communities. They are longstanding advocates for – and suppliers of – Fair Trade Certified™ coffee, and they donate at least five percent of their pre-tax profits to social and environmental projects.

By working closely with local growers in Latin America, Africa and Indonesia, GMCR commits itself to a range of on-the-ground support that goes well beyond simply buying local crops. They provide grants to local organizations and projects that address specific issues aligned with environmental stewardship, strong local systems and economic prosperity.

Continue reading the original article on Branding for Good about Green Mountain Coffee Roasters.

 

Contact

Roger Brenninkmeyer
+1-90584222
Laura Macdonald-Rumi
+1 (905) 842-2232