Heineken's Gosser Brand On Track to be World's First Carbon-Neutral Brewery; PCI-Media Impact Reaches 15 Caribbean Countries with Radio Soaps - CSR Minute for November 30, 2011

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Heineken's Gosser Brand On Track to be World's First Carbon-Neutral Brewery; PCI-Media Impact Reaches 15 Caribbean Countries with Radio Soaps - CSR Minute for November 30, 2011

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, November 30, 2011 - 10:40am

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CONTENT: Press Release

Heineken’s Gosser brewery is on track to become the world’s first carbon-neutral beer brewing facility. Through its Green Brewery Project, the Gosser brand, Austria’s largest, aims to reduce CO2 emissions to zero; reduce natural gas use to zero; and to power the plant through a mix of renewable energy sources including solar and biogas. Gosser has been part of the Heineken Group since 2003, and is a major part of parent company Heineken’s goal to make that corporation the world’s greenest brewery.

PCI-Media Impact is now delivering weekly messages about how to promote conservation to nine million listeners in 16 countries. Media Impact-produced radio soap operas are the vehicle used for explaining serious environmental concerns. In 15 Caribbean countries, listeners tune in twice weekly to hear Callaloo, a radio drama named for the region’s soup, serve up episodes of dramatic romance while promoting ecosystem conservation and resource management.

For more information on these and other stories, go to thecsrminute.com

Video source: Heineken's Gosser Brand On Track to be World's First Carbon-Neutral Brewery; PCI-Media Impact Reaches 15 Caribbean Countries with Radio Soaps 

Keywords: 3bl Media | CSR | CSR Minute | Carbon Neutral | Corporate Social Responsibility | PCI-Media Impact | Sustainability | environment | news | renewable energy

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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