How Cause Capitalism Helps This Underdog Lead the Pack

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How Cause Capitalism Helps This Underdog Lead the Pack

Olivia Kuhn-Lloyd writes for Cause Capitalism. Cause Capitalism shows companies how to grow their business by incorporating a social mission.
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How Cause Capitalism Helps This Underdog Lead the Pack. http://3bl.me/2y5vqy

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place 

Monday, August 31, 2009 - 9:30am

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How many Staples do you have in your neighborhood? I count three of the ubiquitous office supply stores within a 2.5-mile radius of my place. I’m about to introduce you to a man who doesn’t just provide an alternative experience to the titanic chain, but runs an incredibly successful business.

But first, let’s understand how big Staples really is. As the largest office supplier in the world and pioneer of the office superstore concept, Staples netted $23 billion in sales in 2008, or twice as much as Office Depot.

So how does one man earn a chunk of Staples’ market share by doing good and earning a profit?

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Keywords: 3bl Media | Business | CSR | Capitalism | Cause Capitalism | Commentary | Communities | Staples | Transparency | blog

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CONTENT: Blog