How Cradle to Cradle Works: Sustainable Brands Workshop Presentation

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How Cradle to Cradle Works: Sustainable Brands Workshop Presentation

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Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Products http://bit.ly/ah97Qz #SB10 #greenmarketing

Summary

For those who couldn’t attend our Sustainable Brands workshop, we’re offering up some of the slides from our presentation, “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Products,” to further share some overview thinking on what Cradle to Cradle is, how it works, and why it’s so important.

Thursday, July 1, 2010 - 1:00pm

CONTENT: Blog

By Tim Gnatek

For those who couldn’t attend our Sustainable Brands workshop, we’re offering up some of the slides from our presentation, “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Products,” to further share some overview thinking on what Cradle to Cradle is, how it works, and why it’s so important.

Check out this presentation from Jay Bolus, the VP of Technical Operations from MBDC.  Jay’s presentation provides a very good description of Cradle to Cradle Certification and the benefits for companies and consumers.

Hope you enjoy.

BP7671

Keywords: Blue Practice | Cradle to Cradle | Green Chemistry | MBDC | Sustainable PR | William McDonough | green marketing | sustainable brands

CONTENT: Blog

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