How GE Learned to Think Small (and Serve the Poor)

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How GE Learned to Think Small (and Serve the Poor)

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Learn about how #GE learned to think small (and help the global poor) at http://3bl.me/77ange

Summary

Marc Gunther, a contributing editor at FORTUNE magazine, a senior writer at Greenbiz.com and a lead blogger at The Energy Collective, discusses the positive impact of the GE Foundation's partnership with Innovative Water Technologies on the Sunspring, a small, solar-powered, water purification machine that serves the global poor.

Thursday, March 3, 2011 - 2:00pm

CONTENT: Blog

GE is good at big: It makes big wind turbines, big jet engines, big locomotives. These businesses require lots of technology, they have high barriers to entry, and they are capital intensive.

But to generate growth in emerging economies, which have fewer resources, GE is learning to think small.
 
Recently, the global manufacturing giant (2010 revenues: $149 billion) gave its imprimatur to the Sunspring, a small, solar-powered, water purification machine that serves the global poor, costs just $25,000 and was invented by a self-taught engineer who owns a small business in small-town Colorado.
 
Interestingly, it was not just the business of GE that made the connection to Jack Barker, the 48-year-old inventor of the Sunspring, but the GE Foundation, which last year asked him to help with disaster relief in Haiti. It’s an example of how the company’s charitable endeavors can have an unexpected payback.
 
 
About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
 
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
 
GE12160
Keywords: Volunteerism & Community Engagement | GE | Haiti | Innovative Water Technologies | Sunspring | disaster relief | healthymagination | the GE Foundation | water purification

CONTENT: Blog