How Global Healthcare Firms Are Finding New Ways to Create Shared Value

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How Global Healthcare Firms Are Finding New Ways to Create Shared Value

FSG's Mark Kramer on The Guardian Sustainable Business Blog
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Summary

FSG's Mark Kramer writes about the opportunity for global healthcare to create Shared Value. His post kicks off a new rotating column on The Guardian Sustainable Business pages.  Focused on Creating Shared Value and the implications for business, the blog series will be authored by FSG experts working globally, across sectors, to implement Creating Shared Value strategies and help companies align their competitive strategies with the business opportunities hidden in the world's urgent social and environmental problems.   

Monday, October 3, 2011 - 4:00pm

CAMPAIGN: Creating Shared Value

CONTENT: Blog

How global healthcare firms are finding new ways to create shared value

By Mark Kramer, Founder and Managing Director, FSG

Global corporations are increasingly finding ways to create shared value – pursuing business initiatives that improve social and environmental conditions while earning the company a profit and conferring a competitive advantage. Consider, for example, the recent remarkable developments in global health.

For only the second time in history, the UN held a high-level meeting on health issues. Unlike last year's meeting on HIV/AIDS, this meeting is on the deceptively mundane category of non-communicable diseases: heart disease, cancer, diabetes and respiratory illness.

Surprisingly, non-communicable diseases are now responsible for more deaths worldwide than all other causes of death combined. Once the affliction of wealthy nations, these egalitarian diseases have now embraced poverty, where lack of a good diet, basic education and adequate healthcare has greatly magnified their devastating impact. As a result, non-communicable diseases have spread rapidly through the developing world and are now the leading causes of death on every continent except Africa.

What is strikingly different about the UN meeting, however, is the role that many healthcare companies have chosen to play. In the past, many companies stonewalled responsibility for the fate of poor populations that are unable to pay for the medicines and medical devices that were designed and priced for US and European markets. This year however, many companies have embraced the business opportunity of serving low income populations with specialised products, new distribution models and affordable pricing...read the full blog post on The Guardian Sustainable Business Pages.

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Keywords: Volunteerism & Community Engagement | Business | Corporate Social Responsibility | GE | Global Health | Healthcare | Mark Kramer | The Guardian | UK | csr | sustainability

CAMPAIGN: Creating Shared Value

CONTENT: Blog