I Am a Social Intrapreneur - By Ashley Jablow

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I Am a Social Intrapreneur - By Ashley Jablow

Ashley Jablow is community manager at OpenIDEO, a social innovation platform where people design better, together. You can reach Ashley on Twitter (@AshleyJablow) or via her blog, The Changebase.
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I Am a Social Intrapreneur http://bit.ly/jQp1tr #SOCENT

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Tuesday, May 31, 2011 - 2:40pm

CONTENT: Blog

When you’re looking for CSR work, there’s a very clear mantra that everyone repeats, day in and day out. It goes something like this:

“Real CSR jobs are few and far between. If you want to do CSR, go get a functional job within a big company and innovate from the inside out.”

In social change circles, this mantra could also be called social intrapreneurship. Unlike social entrepreneurship, where you’re starting something completely new and distinct, social intrapreneurship is all about finding ways to innovate within the constraints of your current organization.

For instance, if you’re an operations social intrapreneur, you might be on the lookout for ways to streamline your supply chain so as to reduce environmental inefficiencies, but that doesn’t mean that your job title has the word ’sustainability’ in it. Similarly, if you’re a marketing social intrapreneur, you might find an opportunity to promote the green benefits of your product, even if it’s not an explicitly eco-friendly item. This, at its core, is what social intrapreneurship is all about.

I learned this “innovate from the inside out” mantra early in grad school, which means that while I was a student, social intrapreneurship was often on my mind and in my blog (check out some stories I wrote about Best Buy and eBay as well as a short video interview I gave about it!).

continue reading at The Changebase

Keywords: CSR | Cause Branding | Community Building | Innovation | The Changebase | ashley jablow | cause marketing | socent | social entrepreneur | social innovation

CONTENT: Blog