As consumers increasingly scrutinize business actions on climate change, they want to see transparent, more credible information on what companies are doing to reduce their environmental impact. Labeling a product or service with "eco awareness" just doesn't cut it.  Research shows that 70% of consumers do not feel confident that they can clearly identify which companies are environmentally responsible. Six in ten consumers (59%) are skeptical about the environmental claims companies make, and 44% of consumers would like more information on what companies are actually doing to be environmentally responsible.  

As a professional consultant in the role of building business sustainability, this information is viewed as an indicator of the impact of consumer perception on corporate reality. If consumers don't know about corporations' sustainability initiatives, those efforts will not be fully realized.  
 
But, as I've blogged previously, Sustainability is Two Sides of the Same Coin.  Just as much as businesses are responsible for communicating a clear and authentic message regarding their green products and services, consumers are becoming equally responsible by leveraging their financial dollar to support credible and sustainable businesses. 
 
With the green landscape continually evolving and eco label guidelines lacking in universal application, how does both a business and a consumer evaluate and distinguish true sustainable business claims?  Click here to continue reading.
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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