June Cause Marketing Teleconference: Leveraging music and celebrity to fight teen homelessness

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June Cause Marketing Teleconference: Leveraging music and celebrity to fight teen homelessness

Cause Marketing Master Series Presents Felicia Hill of Virgin Mobile
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Press Release
Friday, June 10, 2011 - 2:15pm

(3BL Media / theCSRfeed) June 10, 2011 - Since Virgin Mobile adopted teen homelessness as its signature cause marketing effort in 2007, it has endeavored to integrate its prosocial initiative with its music and youth-oriented marketing.   Along the way, it has discovered that its dedication to fighting youth homelessness has helped it build stronger relationships with the artists it sponsors -- including Lady Gaga -- and with the consumers it serves.

Join us June 15 from 1:30 to 2:30 pm EDT as Virgin Mobile Brand Experience Manager Felicia Hill tells the story of the Virgin Re*Generation cause marketing campaign and shares lessons learned along the way.

Speaker Profile: Felicia Hill is Manager of Virgin Mobile’s Cause Marketing & Brand Initiatives with responsibility for leadership of The RE*Generation, Virgin Mobile’s cause marketing platform to address youth homelessness. 
 
Presented by Felicia Hill, Virgin Mobile
Wednesday, June 15 from 1:30-2:30 EDT
Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members
Course Date: 6/15/2011
 
For more information, contact info@causemarketingforum.com
 
Check out other upcoming Teleconferences or browse our archive of recorded cause marketing Teleconferences, available on demand.
 
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