Locating the Sustainability Source in Your Organization

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Locating the Sustainability Source in Your Organization

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Locating the #Sustainability Source in Your Organization http://3bl.me/g7feq3 by @TaigaCompany
Wednesday, July 14, 2010 - 3:33pm

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Many well-known and well-intentioned companies often experience a disconnection between their corporate sustainability plan and the day-to-day workings of the company and its employees.   At the heart of this, there may lie some misconceptions of executive management about true source of business sustainability.  

Too often, executives view business sustainability as something outside of the company.   While an external solution can be one answer, sustainable development is a commitment to change that most often originates and is driven from within the organization.
 
In a recent report, Companies at a Crossroads, findings show there is a huge disconnect between executive beliefs and employee reality.  While 38% of chief executives felt levels of trust in their companies were high and that their staff was engaged, only 16% of managers had similar perception from the front line.
 
However, evidence has shown that a few front-runners are getting it right.  These organizations realize stakeholder engagement, particularly employee engagement, is critical to a company’s ability to capitalize on internal eco awareness, innovation, and overall business sustainability.  Some internal actions companies are taking for  business sustainability success include: click here to continue reading





Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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Taiga Company
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Keywords: Business Sustainability | Stakeholder engagement | TAIGA | eco awareness | employees

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