Marketing Conservation: Biribireba Generates Buzz in Ghana

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Marketing Conservation: Biribireba Generates Buzz in Ghana

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Check out how Biribireba’s builds buzz before launching @PCIMediaImpact and partners: http://3bl.me/yhxv93
Thursday, October 27, 2011 - 10:18am

CAMPAIGN: Biribireba

CONTENT: Press Release

(3BL Media / theCSRfeed) October 27, 2011 - Biribireba is a new radio drama to promote conservation that began airing this month in Coastal Ghana. The drama is part of a three-pronged program -- radio serial drama, interactive talk show and community mobilization campaign -- to promote coastal resource management in the region.  The campaign uses social marketing strategies to turn-up the volume on the important issues addressed in the show and make it easy for listeners to adopt the behavior changes role-modeled in the drama. Our local partners also use marketing and communications to connect audience members with additional information and services related to the program. The program team designed a number of materials to promote Biribireba (featured in the photos to the right).  Next the team will implement a series of community mobilization activities that build upon their knowledge of social marketing to reinforce the drama’s behavior change messages.

PCI17967 

Contact

Lindsey Wahlstrom
PCI-Media Impact
http://mediaimpact.org/
Keywords: Volunteerism & Community Engagement | Behavior Change Communications | Birebireba | Edutainment | Our Coast | PCI-Media Impact | USAID | entertainment-education | social change communications

CAMPAIGN: Biribireba

CONTENT: Press Release