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Microsoft works with Demi and Ashton in new initiative to protect children

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Keywords: DNA Foundation | Microsoft | National Center for Missing and Exploited Children (NCMEC) | PhotoDNA | Technology

Microsoft works with Demi and Ashton in new initiative to protect children

Today, at the Clinton Global Initiative, Microsoft joins the DNA Foundation to announce their partnership in combating child sex trafficking online.
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RT@Microsoft proud to join Ashton Kutcher @aplusk & Demi Moore @mrskutcher to combat child sex trafficking #CGI2010


The Department of Justice estimates that between 150,000 and 300,000 children are being trafficked today in the U.S. alone; since 2003, the National Center for Missing and Exploited Children (NCMEC) has reviewed and analyzed approximately 30 million images of child sexual abuse.

At today’s press conference, Pamela Passman, corporate vice president for  Global Corporate Affairs, Microsoft, stood up with the DNA Foundation to unveil Microsoft’s participation in the technology task force, a group of leading technology companies that have come together to work on ways to put technology to work fighting those terrible statistics.

Thursday, September 23, 2010 - 2:43pm

by Pamela Passman, Microsoft Corporate Vice President of Global Corporate Affairs

I am proud to work for a company like Microsoft that has a long-standing commitment to protecting children. I am especially pleased to be able to share that Microsoft is participating in a new collaborative effort with other technology companies, advocates and the Demi and Ashton Foundation (DNA) to find new ways to put technology to work protecting children from sexual exploitation and abuse.

Today, I joined Demi Moore and Ashton Kutcher, the co-founders of the DNA Foundation, at the annual Clinton Global Initiative meeting in New York City to discuss this effort.  At the event, the DNA Foundation launched their “Real Men” campaign to raise awareness about the issues of child sex trafficking and exploitation. They also shared some information about the work Microsoft and others have been exploring with them in a task force to develop creative technological solutions to help address this horrible problem.

Read more at Microsoft's On the Issues blog.