Millennials Close at Moms' Heels: 2010 Cone Cause Evolution Study

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Millennials Close at Moms' Heels: 2010 Cone Cause Evolution Study

Millennals second only to moms as most socially conscious consumers
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Summary

Millennals second only to moms as most socially conscious consumers.

Tuesday, October 5, 2010 - 10:00am

CAMPAIGN: 2010 Cone Cause Evolution Study

CONTENT: Blog

Although moms stand out as the most socially conscious segment of consumers, according to the 2010 Cone Cause Evolution Study, it comes as no surprise that their Millennial-aged children (18-24), are close at their heels. Ninety-four percent believe cause marketing is acceptable, and more than half (53%) have purchased a cause product/service in the past 12 months (vs. 88% and 41% respectively for the average consumer).

The Millennial segment provides the clearest view of the nation’s future cause consumers – and the outlook is good. Nearly three-quarters (73%) are willing to try a new product they’ve never heard of if it supports a cause. And, more than a quarter (26%) are willing to pay more for products associated with a good cause.

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Contact

Casey Brennan
Cone
http://www.coneinc.com
http://www.coneinc.com
Sarah Kerkian
Cone
http://www.coneinc.com
Keywords: CSR | Cause Branding | Cone | cause-related marketing | cause marketing | consumer behavior | consumer research | environmental issues | moms | social issues

CAMPAIGN: 2010 Cone Cause Evolution Study

CONTENT: Blog

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