Mobile Companies Open the Floodgates to Allow Text Message-Based Donations

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Mobile Companies Open the Floodgates to Allow Text Message-Based Donations

Obopay and Benevity partner up to allow any registered charity to receive text message-based donations.
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Summary

Mobile companies Obopay and Benevity have partnered up to offer a text-to-donate platform that allows mobile phone users to donate to any charity of choice. While text-based donations are nothing new, what's significant about this partnership is the cause-agnostic nature of it - -any registered non-profit or charity can sign on by simply choosing a keyword to represent them.

Users start by texting the relevant keyword to the appropriate number, choose the charity, and the money is instantly donated and the tax receipts are issued immediately.

Read the entire article on Fast Company by Jenara Nerenberg

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Thursday, October 21, 2010 - 3:39pm

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Contact

Benevity
http://www.benevity.org
Keywords: Mobile | cause marketing | donation processing | embedded giving | micro-donations | mobile donations | mobile fundraising | mobile giving | obopay | text to donate

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