Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

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Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

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Mobile Giving Meets Mobile Marketing, But Are Americans Ready? http://bit.ly/b1YOmI

Summary

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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Tuesday, November 2, 2010 - 12:26pm

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Contact

Benevity
http://www.benevity.org
Keywords: Branding | Donation | Mobile | benevity | cause marketing | corporate philanthropy | m-commerce | mobile commerce | mobile marketing | nonprofit

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