Molson Coors Community Cheer Announces 2012 Donation Recipients Totaling $1 Million

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Molson Coors Community Cheer Announces 2012 Donation Recipients Totaling $1 Million

Molson Coors will provide funding to 21 community projects across Canada
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Molson Coors #CommunityCheer 2012 program totals $1 million to support 21 communities in Canada
Wednesday, March 21, 2012 - 1:30pm

CAMPAIGN: Molson Coors Community Cheer

CONTENT: Press Release

(3BL Media) Toronto - March 21, 2012 - More than 100 communities across Canada applied to receive funding for their community projects from Molson Coors Community Cheer, and today, Molson Coors is announcing the 21 projects that will receive a piece of the $1 million fund.  Since the program’s debut in September 2011, applicants were encouraged to rally support from their community in the form of garnering “cheers” (votes) for their project at The cheering support of Canadians lead to 35 Finalists (projects that received 225 cheers or more) which were then evaluated by the Molson Coors Community Cheer committee based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“The fantastic response for Community Cheer has exceeded our expectations. We saw an incredible number of impactful community supported projects in this year’s program,” says Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada.  “Through Community Cheer we are continuing to invest in Canadian communities as we have done for over 225 years, since our founder John Molson opened the brewery in 1786. We are thrilled to be able to make a difference in 21 more communities this year.”

The successful projects focus on building active, social and vibrant communities in Canada and range from building sports and recreation centres, swimming pools, parks, hiking trails and skating rinks. The 21 projects are currently featured online at

The funding recipients have been notified and the brewer is looking forward to celebratory festivities with each group.

“The whole community is buzzing with excitement! Thank you Molson Coors Community Cheer so very much for creating such a spirited way of connecting people together and supporting a project that is at the heart of our recreation and social gatherings. It’s fantastic!” says Tamara Liddle, Community Cheer Project Leader in Wawa, ON.

Congratulations to the 2012 Molson Coors Community Cheer funding recipients:

CHURCHBRIDGE, SK The New Churchbridge Swimming Pool Committee $20,000

RADVILLE, SKRadville Laurier Regional Park $75,000

RIVERS & AREA, MBRiverdale Community Complex Fundraising Committee $75,000

CLARINGTON, ONA River Runs Through Us $25,000

DRYDEN, ON – Dryden Ball Diamonds Committee $75,000

GREENBANK, ONThe Greenbank Hall and Park Board Committee $15,000

OTTAWA, ON Rideau Valley Conservation Foundation $30,000

TWEED/TYENDINAGA, ONEastern Ontario Trails Alliance $50,000

WAWA, ONRotary Club of Wawa $75,000

WINDSOR ESSEX, ONH.I.A. Harmony in Action $20,000

ILES DE LA MADELEINE, QCLe Club du Vieux Poêle $20,000

MONTRÉAL, QC Montreal 2014 $75,000

RIMOUSKI, QC Corporation des Loisirs de St-Pie-X de Rimouski $25,000

SHAWVILLE, QC Municipality of Shawville $50,000

SHERBROOKE, QC La Corporation du Marché de Noël de Sherbrooke $75,000

TROIS-RIVIÈRES, QCFondation les Amis les Estacades $75,000

MONCTON, NBSt. Patrick’s Family Centre Inc $50,000

PICTOU, NSHighland Tennis Association $50,000

BAY ROBERTS, NLBay Roberts Special Events Inc $50,000
GOULDS, NLGoulds Lions Arena $10,000

LEWISPORTE AREA, NLKinsmen Club of Notre Dame and Lewisporte Lions $60,000

To learn more about Molson Coors’ corporate responsibility efforts, visit

About Community Cheer

As part of the company’s community investment mission, Molson Coors Brewing Company works to promote the health and wellbeing of individuals and communities where it conducts business. Through Molson Coors Community Cheer, the company will support Canadian communities in a way that relates to beer culture, which it defines as social, fun, active and inclusive. It looks to fund projects and initiatives that will support the social life of the community by bringing people together and promote an active lifestyle. For more information on Community Cheer, visit

About Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. Molson Coors is listed on the Dow Jones Sustainability Index for North America. For more information on Molson Coors Brewing Company visit the company's Web site,



Tonia Hammer
Molson Coors Canada
Keywords: Volunteerism & Community Engagement | Community | Corporate Social Responsibility | Engagement | Molson Coors Community Cheer | Volunteerism | Volunteerism & Community Engagement | beer | molson coors

CAMPAIGN: Molson Coors Community Cheer

CONTENT: Press Release