Music Fans Share Their Wishes For Fighting Climate Change In Support Of Global Effort To Plant Seven Billion Trees

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Keywords: UNEP | blazedconfused | hiphop | mokugift | reggae | slightlystoopid | snoopdogg | tree planting

Music Fans Share Their Wishes For Fighting Climate Change In Support Of Global Effort To Plant Seven Billion Trees

Mokugift releases first video in “One Wish For Our Planet” series featuring attendees of Blazed & Confused concert tour.
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Fans of @slightlystoopid fight climate change at #blazedconfused concert http://bit.ly/11F2e2 with @mokugift
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Summary

Seeking to inspire ordinary people to act on behalf of the environment, mokugift released its first video compilation featuring music fans on the Blazed & Confused concert tour (headlined by Snoop Dogg and Slightly Stoopid) responding to the question: “If you could make one wish to help fight climate change, what would you wish for?". 

Link to Portland 'One Wish For Our Planet' video on youtube: http://www.youtube.com/watch?v=l2Nko-5BIV0

Mokugift is packaging responses from each of these concerts into a series of “One Wish For Our Planet” videos, for sharing on YouTube, Vimeo and other sites (keyword mokugiftonewish). For every video that exceeds 10,000 views, mokugift will plant a tree for each person in the video and send them a T-shirt to commemorate that they “planted a tree with Slightly Stoopid.”

Press Release
Tuesday, July 28, 2009 - 8:07am

San Francisco, CA July 28, 2009:  Seeking to inspire ordinary people to act on behalf of the environment, mokugift released its first video compilation featuring music fans on the Blazed & Confused concert tour responding to the question: “If you could make one wish to help fight climate change, what would you wish for?"

The video, from Portland, OR, reveals that climate change is no longer just an abstract topic for debate among academics, environmentalists, industry lobbyists and public policy mavens. Rather, it’s a lifestyle issue that calls for tangible action on the part of ordinary people everywhere. As one fan says in the video: “One little thing can count, and one person can count.”

Link to Portland 'One Wish For Our Planet' video on youtube: http://www.youtube.com/watch?v=l2Nko-5BIV0

Headlined by Snoop Dogg, Stephen Marley and Slightly Stoopid, Blazed & Confused is throwing down one of the hottest soundtracks of the summer festival season. As a guest of Slightly Stoopid, mokugift—a social venture that makes it easy and rewarding plant real trees for $1 apiece—is attending six stops on the tour: Portland, OR – July, 17; George, WA – July, 18; Mountain View, CA – July 24; San Diego, CA – July 25; Orlando, FL  - July 31; and Boston, MA – August 8.

Mokugift is packaging responses from each of these concerts into a series of “One Wish For Our Planet” videos, for sharing on YouTube, Vimeo and other sites (keyword mokugiftonewish). For every video that exceeds 10,000 views, mokugift will plant a tree for each person in the video and send them a T-shirt to commemorate that they “planted a tree with Slightly Stoopid.”

“We want to give people a voice and help them be heard, in a context their peers can associate with,” said mokugift co-founder Krates Ng. “The responses are unscripted but nonetheless engaging and heartfelt in a way we hope will make others feel empowered to make a difference. Planting trees is an easy way to do that.”

Mixing a range of styles—from reggae and ska to rock, hip-hop, blues and punk—in a way that defies easy categorization, San Diego-based Slightly Stoopid, with its own record label and a fervid and growing fan base, has become a case study of underground success. The band invited mokugift to join the Blazed & Confused tour to encourage fans to plant trees through mokugift’s Artists & Athletes Program, in support of the United Nations Environment Programme’s “Plant for the Planet: Billion Tree Campaign.” Launched at the Climate Convention meeting in Nairobi in 2006, the campaign originally set a goal of planting one billion trees but has since issued a new target of seven billion trees—roughly one tree for every living person on the planet. Mokugift has partnered with the United Nations Environment Programme (UNEP) to make it easy for anyone concerned about climate change—even those lacking access to planting space—to take part in the Billion Tree Campaign.

By visiting mokugift.com Artist & Athlete Web pages, known as Tree Islands—which track the number of trees planted and can be easily promoted through blog posts, Twitter, e-mail and social networks—fans can plant trees and send a message to the artist or athlete receiving the tree gift.  Anyone planting a tree with Slightly Stoopid can see their message posted on Slightly Stoopid’s Tree Island, along with the number of trees planted. For every tree they receive as a gift, Slightly Stoopid will plant an additional tree. 

Mokugift fosters environmental solidarity by letting everyone see how their actions inspire their friends, and friends of friends. Anyone can register on mokugift.com and receive a Tree Island. Friends can plant trees for you, or you can plant trees for yourself or for friends. Watch as mokugift tracks how friends become inspired to join with you and UNEP in helping to fight climate change and restore tree cover to lands that have been degraded by logging, slash-and-burn farming and chemical-based agricultural methods.

You receive credit not only for the trees you’ve planted (either for yourself or as gifts for friends) but also for those planted by your friends and their inspired friends (3 degrees). You can see the total number of people you’ve inspired and the total number of trees planted by them. These achievements are shown on your Tree Island page. To celebrate the friends that join you, for the first tree that each of your inspired friends plants, you receive a free tree. You can also see which friends you have inspired and their individual achievements. For every 10 trees planted by people inspired by you (3 degrees of friends), you’ll get a free tree.

Mokugift also offers a convenient widget—an online icon that automatically tallies the total number of trees planted by you and by the people you’ve inspired. You can easily add this widget to your blog or your profile on a social network. Other ways to share the inspiration: adding your Tree Island URL to your email signature or disseminating the URL via Twitter.

The planting of real mokugift trees is administered by two award-winning nonprofit agroforestry organizations: Trees For The Future (TFTF) and Sustainable Harvest International (SHI). Both organizations share mokugift’s fundamental belief that planting trees not only benefits the environment (by absorbing greenhouse gas emissions) but also can serve as a foundation for sustainable economic development for communities that have been adversely affected by poor land-management practices.

Agroforestry integrates agriculture, trees, people and animals in ways that restore ecological balance. The ultimate goal is an environmentally and economically sustainable system of land use in which planting and properly nurturing trees helps to provide a lifetime of income and a legacy that can be proudly passed on to future generations.

Mokugift lets you plant real trees in any one of 12 tropical countries that are fighting deforestation. On average, each tree planted in the humid tropics absorbs 50 pounds of carbon dioxide every year for at least 40 years, amounting to one ton over the course of the tree’s lifetime.

About UNEP’s Billion Tree Campaign
Launched in November 2006 by the United Nations Environment Programme (UNEP), “Plant for the Planet: The Billion Tree Campaign” is now recognized as one of the UN’s most successful environmental campaigns. To date, UNEP has tracked the planting of more than three billion trees in 166 countries. Every tree counts, and UNEP counts every tree.

About mokugift
A social venture focused on customer experience, profit and tangible, positive benefit to the environment and society, Mokugift makes it easy and rewarding to plant real trees, for $1 apiece, through online “gifting.” Giving a mokugift tree is similar to sending an e-card, and recipients can proudly display their trees online at Facebook, MySpace, MyYahoo, iGoogle and other popular Web sites.

About Slightly Stoopid
Slightly Stoopid is fronted by childhood chums Kyle McDonald and Miles Doughty (who share lead vocal, guitar and bass duties). They formed the band in 1995, in Ocean Beach, CA, mixing reggae and punk sounds. Focusing on touring, Slightly Stoopid built a loyal fan base and achieved success in spite of no backing from a major record label or MTV. Its 2007 release Chronchitis (Stoopid Records) helped propel the group to headliner status, when the “2 am” track off the album received national airplay.

For more information on the UNEP’s billion tree campaign, please visit http://www.unep.org/billiontreecampaign/

For more information on Slightly Stoopid, please visit http://slightlystoopid.com.

To view the youtube video or to subscribe to mokugift's youtube channel, please visit http://www.youtube.com/mokugift

To view the youtube video or to subscribe to mokugift's vimeo channel, please visit http://vimeo.com/mokugift/

To view the myspace video or to subscribe to mokugift's myspace channel, please visit http://www.myspace.com/mokugift

For more information on mokugift, please visit http://www.mokugift.com
Or contact Hans Chung
hans@mokugift.com
office: +1.650.692.2384

Contact

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