New Episode of educational Serial Drama "Magic Touch" is now on YouTube

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New Episode of educational Serial Drama "Magic Touch" is now on YouTube

Youth are forced to deal with issues of Teen Pregnancy and Abortion
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Watch new episode of Media Impact's educational drama "Magic Touch". Will Magdalena choose to be a single teen mother? http://bit.ly/RtTER

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Summary

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

 

Chapter IX: If it’s about secrets

 

Educational topic: Gender inequality in the school

 

In “The Magic Kingdom,” to win and lose can be a virtue if you’re a witch, but if you’re a sorcerer you run the risk of receiving low marks based on behavior and unjustified punishments. Magdalena receives Micala’s support in regards to her unexpected teen pregnancy. Virgi jumps like a toad to tell others secrets, but safely guards her own. 

Watch it here

Wednesday, July 22, 2009 - 11:30am

CAMPAIGN: "Magic Touch"

CONTENT: video

Keywords: Behavior Change Communication | Ecuador | Entertainment Education Methodology | Gender Equality | Radio Soap Opera | Women empowerment | discrimination | teen pregnancy | women’s rights

CAMPAIGN: "Magic Touch"

CONTENT: video