The North Face and Great Outdoor Provision Co. Announce Diane Van Deren’s Mountains-to-Sea Trail Expedition

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The North Face and Great Outdoor Provision Co. Announce Diane Van Deren’s Mountains-to-Sea Trail Expedition

The North Face endurance runner to tackle nearly 1,000 miles of iconic south eastern trail this spring
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And she's off! @DianeVanDeren heads out on her 1000+ mile run on NC's Mountain to Sea Trail @thenorthface #GODIANE

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Friday, May 11, 2012 - 4:30pm

CONTENT: Press Release

(3BL Media) May 11, 2012 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced that global endurance athlete Diane Van Deren will hit the trail this spring to attempt the time record for running North Carolina’s Mountains-to-Sea Trail.

To set the time record and complete the expedition, supported in part by North Carolina specialty outdoor retailer Great Outdoor Provision Co., Van Deren will need to complete the nearly 1,000 miles of rugged trail in less than 24 days, averaging more than 38 miles per day.

Beginning her race for the record on May 10 at Clingmans Dome in the Great Smoky Mountain National Park, Van Deren will traverse the untamed Blue Ridge mountains, the Piedmont foothills, the swamps and pocosins in North Carolina’s coastal plain, and the beach of the Outer Banks, summiting both Mt. Mitchell, the highest peak on the East Coast, and the highest natural sand dune in the eastern United States. Along the way, she’ll also pass through many cities and small towns where the public is invited to join her for short runs on her historic record bid. Her goal is to complete the trail on June 2 at Jockey’s Ridge State Park on the Outer Banks to commemorate Great Outdoor Provision Co.’s “Land Trust Day” to bring attention to the State trail.

“The Mountains to Sea Trail is everything that’s good about the outdoors,” said Tom Valone, president of Great Outdoor Provision Co. “It provides a great selection of day hikes for families as well as the multi-day wilderness experience that backpackers are seeking.  Our company is pleased to be part of this expedition with The North Face.”

Famed ultrarunner Van Deren, who was named one of National Geographic’s “Adventurer of the Year” in 2010, spent ten years racked by epilepsy before radical brain surgery gifted her with a seizure-free life and a super-human endurance that has driven her to win grueling events like the 2009 Yukon Arctic Ultra, a 430 mile foot race across a frozen wilderness. In 2010 she turned to mountaineering and climbed South America’s tallest peak, Aconcagua.

The diversity and complexity of the Mountains-to-Sea Trail is what first drew me to this challenge, since the terrain ranges from high peaks to swamps and sand,” said Van Deren.  “I know I’ll run into my fair share of obstacles, but I’m looking forward to exploring a region of the country that is new to me.”

The MST is part of North Carolina’s renowned state park system, and the trail crosses land managed by a diversity of federal, state and local agencies. Friends of the Mountains-to-Sea Trail ( is the vibrant citizen support group which raises money and organizes volunteers to build, protect and promote the trail. For more information about the expedition and to track Van Deren’s progress in real time, visit and


About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About Great Outdoor Provision Co.
Great Outdoor Provision Co. was founded in 1972 and is a a specialty outdoor retailer based in North Carolina. With seven stores filled with gear and clothing for life outside, Great Outdoor Provision Co. is committed to personalized retail encouraging consumers to try on, get fitted, compare and contrast, touch and feel product, and interact with staff who know and go outdoors.


Jessica B. Lange
+1 (510) 618-2734
The North Face
Keywords: Ethical Production & Consumption | Community | Conservation | Diane Van Deren | Ecotravel & Tourism | Engagement | Great Outdoor Provision Co. | MST | Mountain to Sea | People | Positive Change

CONTENT: Press Release