Nothing blue about this airline

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Nothing blue about this airline

Marc Gunther is a veteran journalist, speaker, writer and consultant whose focus is business and sustainability.
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Nothing blue about this airline http://3bl.me/aqb23y

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggersoffer relevant news, opinions, and ideas about all things CSR in one convenient place.    

Thursday, September 10, 2009 - 2:30pm

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 Imagine. An airline people actually like to fly. A low-fare carrier that provides friendly service as well as such amenities as leather seats, live TV, XM radio and unlimited snacks. That’s JetBlue. JetBlue also makes money. That alone makes it an anomaly in the dismal airline business.

Those friendly flight attendants, ticket-takers, reservations agents, grounds personnel and pilots (at least a couple who I met) are, as it happens, the key to the success of JetBlue. That was my takeaway after spending some time with the company and its people for a story about JetBlue and its CEO, Dave Barger, that I wrote in the current issue of FORTUNE. It’s part of my year-long series for the magazine on FORTUNE 500 companies.

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Keywords: Apple | Commentary | Companies | Jetblue | Marc Gunther | Pfizer | Relationships | Starbucks | blog | community

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