PepsiCo Partners with Masters Students to Improve Lives of Waste Collectors in Jakarta, Indonesia

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PepsiCo Partners with Masters Students to Improve Lives of Waste Collectors in Jakarta, Indonesia

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Summary

Master's students at the University of Michigan School of Natural Resources and Environment are partnering on a project with a committee of PepsiCo representatives to develop a multi-dimensional project that seeks to create a positive social and environmental impact on the lives of “waste collectors” in Jakarta, Indonesia.

Tuesday, February 21, 2012 - 4:00pm

CAMPAIGN: PepsiCo Human Sustainability

CONTENT: Blog

The current master’s project team has been working with a committee of PepsiCo representatives from various functional departments including: corporate social responsibility, environmental sustainability, supply chain, global relationship management and local sales, to develop a multi-dimensional project that seeks to create a positive social and environmental impact on the lives of “waste collectors” in Jakarta, Indonesia. These “Pemulung” earn money by gathering and selling post-consumer plastic (primarily bottles) later sold for recycling.

This project involves: corporate environmental strategy, deep stakeholder engagement, and base of the pyramid solutions-making; in addition, strategic marketing/branding, risk analysis, social and environmental metrics development are components. More specifically, there is a research project underway with a local university, a SMS-text based application under development, and a Jakarta-based social innovation business plan competition in the works.

To read full details of the project, please click here.


PEPSI20668
 

Contact

PepsiCo
http://www.pepsico.com
Keywords: Technology | Indonesia | Jakarta | Pepsico | Recycling | Sustainability | university of michigan

CAMPAIGN: PepsiCo Human Sustainability

CONTENT: Blog