PepsiCo, sexism and “diversity” - A blog by Marc Gunther

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PepsiCo, sexism and “diversity” - A blog by Marc Gunther

Marc Gunther, a veteran journalist, speaker, writer and consultant whose focus is business and sustainability, writes for the Business of Sustainability blog
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Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.  

Wednesday, February 17, 2010 - 3:18pm

CONTENT: Blog

This is PepsiCo’s SoBe brand, showcasing the actress Ashley Greene and her “zero inhibitions” in a painted-on swimsuit, as part of the Sports Illustrated swimsuit extravaganza. What better way, after all, to promote Sobe’s  “zero calorie” flavors than with a babe wearing zero clothes on your corporate website and on You Tube videos, which have attracted more than 500,000 views?

And then there is the photo, from the page about Our Commitment to Diversity on the PepsiCo website, which goes on at some length about the company’s efforts to foster a workplace of caring and candor and where everyone is treated with respect. As best as I can tell, all the PepsiCo employees in this photo appear to fully clothed, although it’s possible that some wise guy in the back isn’t wearing pants.

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Keywords: CSR | Consumers | Corporate Social Responsibility | Corporations | Gender | Marc Gunther | business ethics | diversity | roles | women

CONTENT: Blog

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