The Perils of “Green Watching”

Primary tabs

Climate Counts
Keywords: Climate Counts | Stonyfield Farm | climate action | climate change | climate crisis | climate scores | earth day | environment

The Perils of “Green Watching”

tweet me:
CLimate Counts Blog: The Perils of “Green Watching” by @climatecounts http://3bl.me/6edqpt
Blog
Friday, April 16, 2010 - 11:00am

Earth Day is coming, and with it, hours and hours of “green” television programming and print media coverage. People who hardly give the environment a thought all year will be “Green Watching” programs – and advertisements – about how to be more environmentally responsible. In the past, I always thought of this heightened awareness as a good thing. The added programming draws broader attention to serious environmental problems like the climate crisis, and I firmly believe an educated public is critical to generating strong climate action throughout society.

However this Earth Day I think it’s important to ask: At what point does “Green Watching” become a form of greenwashing? Should media companies lead by example on corporate climate and environmental action or because of their importance in educating the public is talk enough?
 
Click here to continue reading.

CC6078