Proctor & Gamble Report Documents Substantial Improvements in Packaging Using Be Green’s Plant Fiber Trays

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Proctor & Gamble Report Documents Substantial Improvements in Packaging Using Be Green’s Plant Fiber Trays

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Gillette Fusion Proglide

Friday, February 24, 2012 - 12:30pm

CONTENT: Blog

When Gillette decided to adopt Be Green’s plant fiber technology for use on the new Fusion ProGlide Razor, neither company could have foreseen the overwhelmingly positive response that the tray would receive both from P&G and the packaging community at large. The latest highlight in a long string of achievements for the tray (which included the receipt of DuPont’s Diamond Award for Packaging Innovation in June of last year) is a recently released report by Gillette’s parent company, Proctor & Gamble, highlighting the substantial improvements made by switching to plant fiber from traditional plastic packaging. The report details how the new packaging has helped P&G to meet it’s sustainability targets and make substantial reductions in packaging materials usage while still maintaining Gillette’s distinctive branding.

The PDF document can be downloaded on P&G’s Innovations page here: P&G Innovations Gillette Fusion Proglide & Proglide Power.

BEGR21449

Contact

Justin Faerman
+1-805456ext. 6088
Be Green Packaging, LLC.
http://www.begreenpackaging.com
Keywords: Responsible Production & Consumption | gillette be green packaging | gillette fusion proglide

CONTENT: Blog

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