(RED) at Three: Lessons Learned/Plans for the Future
(RED) at Three: Lessons Learned/Plans for the Future
CAMPAIGN: Cause Marketing Masters Series
Date: September 10, 2009 at 1:30 pm EST
(RED) burst on the scene in 2006 with unprecedented star power and media support, a unique business model and an incredible array of brand partners. Since then (RED) has raised over $130 million to fight AIDS and HIV in Africa, helped fund programs in Lesotho, Rwanda, Ghana and Swaziland that have reached more than 4 million people and has received tremendous press attention, both positive and critical.
Join us for a fascinating look at lessons learned and plans for the future from key players with unique perspectives: Jenifer Willig, Director of Partners & Marketing at (RED), John Aylward, Marketing Strategy at Gap, a founding (RED) partner and Brady Brewer, VP of Marketing at Starbucks, a recent addition to the (RED) roster.
Speaker Profile: JOHN AYLWARD, GAP
John is an advertising and marketing professional with more than twelve years experience in multinational brand management, marketing strategy and advertising.
John studied History at Cambridge and started his career at several London advertising agencies before moving to the client side. As Account Director for BBH Advertising in London, John led the Levi’s & Dockers advertising accounts for Europe, Middle East & Africa. John joined Sony in 2000 in a pan-European marketing role. After Sony, John joined Gap Europe running adult marketing & overseeing the launch of Gap (PRODUCT) RED.
Currently John leads Marketing Strategy at Gap in San Francisco. John oversees Gap (PRODUCT) RED as well as intentional marketing & overall marketing strategy for the Gap brand. In addition John sits on Gap Inc’s Environmental Council and Gap brands Sustainability Task Force and has overseen many of the brand’s recent customer facing and internal green initiatives
John moved to San Francisco from London with his partner & dog in November 2007 & currently lives in Noe Valley in the city
JENIFER WILLIG, DIRECTOR, PARTNERS & MARKETING, (RED)
Prior to joining (RED), Jenifer spent her career on the advertising side leading the work on some of the world’s biggest brands including AT&T, Levi Strauss & Co and British Airways. She was there at the beginning of the dot com revolution leading the dot com business at TBWA Chiat Day with the poster child for the success and folly, pets.com from its inception and OmniSky, the first wireless modem for handheld devises as well as many others. Most recently Jenifer led the global Levi’s account at BBH and prior to that was the Managing Director of M&C Saatchi New York. Her work has won numerous awards including Gold Effies for Levi’s, British Airways, pets.com and onhealth.com. Jenifer arrived in New York from San Francisco where she was the VP, Director of Business Development for GMO/Hill Holliday.
Jenifer has a degree in English Literature with a concentration in Shakespeare from the University of Illinois and an MBA from SMU.
BRADY BREWER, VICE PRESIDENT, US MARKETING, STARBUCKS
As a native of Seattle, Brady Brewer remembers visiting the original Starbucks in Pike Place Market and admiring the company and its evolution. At Starbucks, it’s his job to help bring the rich heritage and romance of great coffee to life through marketing. We have amazing stories to tell – his challenge is determining which ones to share with our customers. For Brady, our brand is more than a product to our customers – it’s an emotional connection.
Brady joined Starbucks in 2001 and is currently vice president of U.S. Marketing. In this role, he leads strategy, marketing planning, segmentation and retail product promotions. Brady and his team help tell the Starbucks story to our customers.
Prior to his current position, Brady served in a variety of roles within Marketing, Starbucks Entertainment and New Ventures. Brady has played a significant role in many projects including the rollout of Starbucks VIA™, Starbucks (RED), Pike Place Roast, Wi-Fi, Starbucks Express, Hear Music™ media bars, Hear Music® Coffeehouses, Ray Charles’ “Genius Loves Company” CD and more than fifty seasonal promotions that strengthened the Starbucks brand while introducing our customers to numerous new beverages and other thoughtfully curated products.
Brady is a certified Starbucks Coffee Master, a distinction that demonstrates his passion for coffee, and has been a Starbucks Corporate Social Responsibility Diplomat. As a diplomat, he visited Costa Rica and was struck by how ‘human’ our coffee is. “The soil is worked by hand. The beans are picked, sorted, bagged and brought to market by hand. Humanity plays a key role in what we do and it all starts with our coffee beans.”
Even before joining Starbucks, Brady’s entrepreneurial spirit was evident in various marketing and product management roles within marketing and technology companies including Avenue A (now Microsoft) and Visio Corporation (now Microsoft), and through additional experience at Microsoft’s European Operations Center in Dublin, Ireland. He is the author of a number of marketing articles which have appeared in publications including the DMA Insider. Brady has a bachelor’s degree in Business Administration with an emphasis in marketing from the University of Washington in Seattle. He currently serves as a member of the University of Washington Extension Marketing Curriculum Board. Outside of work, Brady enjoys spending time with his growing family, the outdoors and has competed as an athlete at a world level, including participation in seven Ironman triathlons.
Note: Accessing the teleclass requires a regular long distance call. Registrants are responsible for long distance charges.