Radio program, "Magic Touch," uses Entertainment Education to promote social change at a local level

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Radio program, "Magic Touch," uses Entertainment Education to promote social change at a local level

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This week of @PCIMediaImpact soap opera, "Magic Touch," students take a stand against bribery, inequity & sexual abuse: http://bit.ly/RtTER

Summary

 

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

 

Chapter XV: Abra Cadabra…Serpents and toads will come out

Educational topic: Alternatives to Inequality 

 

Keni and Lizbeth –who disappear after an incantation- give their parents a lesson in consideration and confidence. Virgi accepts her fate and finally sheds the veil that obscures her attitude towards good feelings and the true magic of life. Finally, Professor Sol confronts the teachers who are accomplices of corruption.  

 

 

 

 

Wednesday, September 2, 2009 - 1:00pm

CAMPAIGN: "Magic Touch"

CONTENT: video

Keywords: Behavior Change Communication | Entertainment Education Methodology | Gender Equality | Radio Soap Opera | Social Change | Women empowerment | discrimination | teen pregnancy | women’s rights

CAMPAIGN: "Magic Touch"

CONTENT: video