Radio soap opera, "Magic Touch," teaches Ecuadorian youth the importance of equal rights
Aug 26, 2009 7:14 PM ET
3BL Media | theCSRfeed
Radio soap opera, "Magic Touch," teaches Ecuadorian youth the importance of equal rights
Watch this week's episode of "Magic Touch"
PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.
Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.
Chapter XIV: Little toad, big toad…harasser
Educational topic: Sexual Harassment in the School
Mister Master NN encloses Virgi in a time bubble to sexually abuse her. The inspector confesses to the apprentice witch that he has known for a year that her womb was dimmed. He sees her as an easy target that has nothing to lose in maintaining sexual relations with him. Magdalena returns from eternity to stop him from committing the violation. Finally, Virgi escapes and turns in an anonymous letter relaying the abuses that could have been committed by Mister Master NN and is able to put an end to the corruption.
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Media Impact soap opera, "Magic Touch," empowers young Ecuadorian women to stand up for their rights! Watch new episode: http://bit.ly/RtTER
Behavior Change Communication / discrimination / Entertainment Education Methodology / Gender Equality / Radio Soap Opera / Social Change / teen pregnancy / Women empowerment / women’s rights
VIDEO
Chapter XIV: Little toad, big toad…harasser
Educational topic: Sexual Harassment in the School
*To view past episodes please visit Media Impact’s YouTube Channel:
AUDIO
Episode 14 of "Magic Touch"
Chapter XIV: Little toad, big toad…harasser
Educational topic: Sexual Harassment in the School
*All audios are recorded in Spanish
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PCI-Media Impact empowers communities worldwide to inspire enduring change through creative storytelling.
For 25 years, Media Impact has worked with local partners to produce Entertainment-Education and social change communications programs that address the most pressing social and environmental issues. Using its unique My Community methodology, Media Impact engages and empowers audiences around the world to improve their own lives. Working with local partners, Media Impact tells the stories that change the world.
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PCI Media Impact
Lindsey Wahlstrom
(212) 687-3237