Radio soap opera, "Magic Touch," teaches Ecuadorian youth the importance of equal rights

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Radio soap opera, "Magic Touch," teaches Ecuadorian youth the importance of equal rights

Watch this week's episode of "Magic Touch"
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Media Impact soap opera, "Magic Touch," empowers young Ecuadorian women to stand up for their rights! Watch new episode: http://bit.ly/RtTER

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Summary

 

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

 

Chapter XIV: Little toad, big toad…harasser

Educational topic: Sexual Harassment in the School

 

Mister Master NN encloses Virgi in a time bubble to sexually abuse her. The inspector confesses to the apprentice witch that he has known for a year that her womb was dimmed. He sees her as an easy target that has nothing to lose in maintaining sexual relations with him. Magdalena returns from eternity to stop him from committing the violation. Finally, Virgi escapes and turns in an anonymous letter relaying the abuses that could have been committed by Mister Master NN and is able to put an end to the corruption. 

 

 

Wednesday, August 26, 2009 - 7:14pm

CAMPAIGN: "Magic Touch"

CONTENT: video

Keywords: Behavior Change Communication | Entertainment Education Methodology | Gender Equality | Radio Soap Opera | Social Change | Women empowerment | discrimination | teen pregnancy | women’s rights

CAMPAIGN: "Magic Touch"

CONTENT: video