Waste Management, Inc. (NYSE: WM) has announced a strategic investment in Recycle Rewards, Inc., whose subsidiary, Recyclebank, rewards people for taking everyday green actions with discounts and deals from local and national businesses.

The investment brings together Waste Management's curbside collection infrastructure -- the largest in the nation -- with Recyclebank's vast online community and incentive platform, enhancing growth prospects for both companies and motivating and mobilizing more people, communities and schools to recycle. "This investment helps to enhance our existing public sector relationships and signals our commitment to growing our customer base as we see more and more towns and cities making recycling incentive programming a priority," said David Steiner, president and CEO of Waste Management. "Our collaboration with Recyclebank gives us a competitive advantage, and, at the same time, incentivizes more recycling by motivating people to change how they consume and dispose. It's a triple win for Waste Management, our customers and the environment." As part of the investment, Waste Management expects to provide access to Recyclebank's green rewards program to its nearly 20 million North American customers over the next several years. In addition, Recyclebank will assume Waste Management's Greenopolis social recycling platform, making Recyclebank the leading online recycling rewards program in America. As part of the agreement, Recyclebank adds another recycling rewards offer to its members, acquiring Greenopolis's social recycling program, which rewards consumers for recycling on the go by combining incentives with state-of-the-art collection and tracking technology. The addition of the Greenopolis social recycling system and technologies to Recyclebank's growing point-earning opportunities expands Recyclebank's global green incentives platform and provides more opportunities to recycle at more than 1,000 Greenopolis recycling locations across North America. Recyclebank's rewards-for-recycling program is currently in more than 300 communities inthe United States and the U.K. Greenopolis's web-based rewards catalog will be incorporated into Recyclebank's rewards program of more than 3,000 local and national businesses to offer even greater incentives to its member base.Recyclebank will also assume management of the Greenopolis social media, including Greenopolis.com, RecyclePix and Oceanopolis, the Facebook game that uses social gaming to reward recycling in real life and the virtual world. Waste Management, Inc., based in Houston, Texas, is the provider of waste management services in North America.