Return on Integrity Is the New Bottom Line for Marketers
Impakt Corporation
Keywords: Advertising Age | CSR | Corporate Responsibility | Corporate Social Responsibility | Impakt | Integrity | Paul Klein | ROI | Social Purpose | cause marketing
Return on Integrity Is the New Bottom Line for Marketers
Consumers Have Higher Expectations, and Businesses Must Be Authentic and Transparent to Meet Them
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Ariticle by Paul Klein: Return on Integrity Is the New Bottom Line for Marketers http://3bl.me/k53kdb http://www.impaktcorp.com
Summary
What do a small chocolate maker, a global tire manufacturer, a natural-foods company and an
insurance company have in common? They all believe that acting with integrity is helping their
businesses perform better.
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summary
Monday, July 12, 2010 - 11:00am
