Rodney North Interview on Green America Business Network: Fair Trade = Equal Exchange
From Faces of the Green Pages - Conversations with the Green Business Leaders:
As a founding member of the Green America Business Network, Equal Exchange has a long history of going the extra mile. They were Fair Trade before there really was a Fair Trade movement in this country, and now their efforts to support the workers all along their supply chain go well beyond the already-high bar set by the Fair Trade certification process.
"For us meeting the minimum requirements of Fair Trade certification is just a starting point," says Rodney North, Equal Exchange's 'Answer Man.' "There are many more opportunities beyond those rules for a business to use its sourcing practices to create a more egalitarian, democratic economy, such as providing value-added processing work for the farmer cooperatives, or partnering with other worker cooperatives in the US for processing and packaging. "
We asked Rodney to tell us more about Equal Exchange's worker-supportive business practices, its most popular products ("our organic Love Buzz coffee or our 71% organic Very Dark Chocolate bar"), and how its new domestic Fair Trade program is supporting pecan-farmers in Georgia, almond-farmers in California, and more...
Read the full article.....http://jm.ly/i25BCT
Rodney North
The Answer Man - Information for the Public & Media
774-776-7398
www.EqualExchange.Coop & our blog www.SmallFarmersBigChange.Coop
West Bridgewater, MA - St. Paul, MN - Portland, OR - Seattle, WA
A pioneer and U.S. market leader in Fair Trade since 1986, Equal Exchange is a full service provider of high quality, organic coffee, tea, chocolate, cocoa, healthy snacks and bananas to retailers and food service establishments nationwide. Major customers include Whole Foods, Stop & Shop, Hannaford, Ten Thousand Villages, hundreds of consumer food co-ops, natural food stores, restaurants, schools and thousands of places of worship nationwide. 100% of Equal Exchange products are fairly traded, benefiting more than 40 small farmer co-operatives in 23 countries around the world. In keeping with Equal Exchange's commitment to economic democracy the company is structured as a worker co-operative, owned and governed by its 100+ employees.