Serial radio drama, "Magic Touch", educates Ecuadorian youth

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Serial radio drama, "Magic Touch", educates Ecuadorian youth

Episode 11 is now live on PCI Media Impact's YouTube Channel
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Watch Episode 11 of educational serial drama "Magic Touch". What drastic measures will the witches take for equality? http://bit.ly/yAIRb

Multimedia from this Release

Summary

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

Chapter XI: Power to the witches

Educational topic: Women empowerment

The witches win first place in the ghost hunters tournament!!! This makes the sorcerers, who came in second, very frustrated. As for Magdalena, she won the tournament for dragon taming as a pregnant witch… double triumph. Nevertheless, something is wrong with her baby and she doesn’t have anyone’s support. 

Wednesday, August 5, 2009 - 10:00am

CAMPAIGN: "Magic Touch"

CONTENT: video

Keywords: Behavior Change Communication | Entertainment Education Methodology | Gender Equality | Radio Soap Opera | Social Change | Women empowerment | discrimination | teen pregnancy | women’s rights

CAMPAIGN: "Magic Touch"

CONTENT: video