Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications - A blog by Lynn Anne Miller

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Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications - A blog by Lynn Anne Miller

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Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications http://3bl.me/t62rhw

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Tuesday, November 16, 2010 - 9:01am

CONTENT: Blog

Seventh Generation has announced on its blogTwitter stream andFaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

The announcement, on November 10th,  came eight days after the news broke on Marc Gunther’s blog, more than two weeks after employees were informed that the board had “decided to end the company’s employment relationship with Jeffrey…without cause” and a week after Hollender himself posted the news onhis FaceBook page, along with a link to the Fast Company story about his firing.

I know the PR people at Seventh Generation. My firm did some work for them, and thanks to  my personal blog,  I was Seventh Generation’s guest at Expo West, where I met Jeffrey Hollender and Chuck Maniscalco.  I suspect the PR professionals and their Agency of Record knew the right thing to do: announce Hollender’s departure with the same straightforward talk made famous by Seventh Generation’s annual Corporate Consciousness report and in keeping with the company’s commitment to being “the most trusted brand of household and personal-care products for a healthy home.”

But instead, the announcement was delayed for two weeks while scores of blog posts, news articles, and tweets from the most well regarded voices in the sustainability and CSR worlds relayed the story. There was much speculation about the “real reasons” for Hollender’s ouster. Many, sounding shocked and angry, expressed doubts about Seventh Generation’s ongoing commitment to sustainability.

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Keywords: 4Greenps | Brands | CSR | Communication | Corporate Social Responsibility | Green Brands | Lynn Anne Miller | Seventh Generation | Sustainability | strategy

CONTENT: Blog