(3BLMedia/theCSRfeed) New Paltz, NY – Sept. 22, 2009 - SDialogue today announced a new report, Social Media Advances the Sustainability Dialogue, New Ways to Powerfully Engage Stakeholders.  The paper identifies the natural intersection between sustainability and the rise of social media; explores what leading brands are doing to change how they communicate; and shows how organizations can use their sustainability efforts to engage with their stakeholders in powerful ways that enhance trust and reputation.

Today’s stakeholders are increasingly looking for an authentic, two-way dialogue – gone are the days of one-way communication.  Much of today’s efforts to communicate about sustainability by the S&P 500 focus on producing reports that comply with standards such as the Global Reporting Initiative (GRI). A traditional sustainability report is still needed, but there are other ways for companies to disseminate that information and turn it into a conversation that builds trust, solves problems, and increases reputation, all of which contributes to the financial bottom line.

Social media is a growing phenomenon, and one that should not be underestimated in terms of reach and influence.  Forrester reports that “More than 4 in 5 US online adults now participate socially with people aged 35 to 54 growing 60 percent in the last year alone. 

The prevalence of social media and increasing importance of sustainability efforts offers companies a unique opportunity to more effectively engage stakeholders. There is a natural intersection between social media and sustainability as both require authenticity, accountability and engagement with their audience to be effective.
   
SDialogue’s paper shows how the power and influence possible with social media enables companies to advance the sustainability dialogue, taking it to a new, higher level of engagement and transparency.  It can be downloaded for free at www.sdialogue.com/social.

About SDialogue: SDialogue, LLC, formerly SRB Marketing, is an award-winning, full-service sustainability strategy & communications firm. Founded in 2003, well before the recent green marketing craze brought everyone on the bandwagon, SDialogue has helped clients that have included Ben & Jerry’s, National Geographic, Working Assets and Yale University, among dozens of others.

Contact:
Beth Bengtson
SDialogue, LLC
info@sDialogue.com
866-210-1183, x702